haku Unveils New Website, Strengthening Commitment to Endurance Community
As the Presenting Partner of The Running Conference, haku continues to demonstrate its commitment to the endurance community with the launch of its brand-new website.
Miami, FL – September 10, 2025 – haku, the leading all-in-one technology platform for endurance events and nonprofits, today announced the launch of its new website at www.hakuapp.com.
With a modern look and expanded resources, the site highlights how haku helps organizations achieve measurable growth while reducing busywork behind the scenes. It also serves as a hub for insights, best practices, and resources for race organizers.
Trusted by iconic races including the Chicago Marathon, Vienna City Marathon and New York City Marathon, haku’s platform goes far beyond registrations. By bringing together event management, memberships, fundraising, e-commerce, marketing, and more into one intuitive solution, haku gives organizers the tools they need to grow.
On average, endurance organizations using haku have seen 21% more registrations and 38% more revenue. With the industry’s only native CRM, built-in marketing tools, and flexible customization, haku helps organizers drive revenue, increase efficiency, and make smarter decisions.
“Our new website reflects both the growth of haku and the success of the endurance community we serve,” said Carlos Escobar, CEO of haku. “We’re committed to providing organizers with the technology they need to run standout events, build lasting connections with participants, and focus on what matters most.”
By replacing rigid systems and manual work with one customizable platform, haku makes it easier for endurance organizations to deliver exceptional race experiences and achieve industry-leading results.
As presenting partner of The Running Conference 2025, haku’s innovation and leadership will be showcased across the event, further supporting the endurance industry with tools, technology, and future-focused solutions.
Event details
📅 7th – 9th December 2025
📍 Burleigh Court, Loughborough University, UK
🎟 Exclusive to RIA and TIA Members
More information:
Running Industry Alliance
The Running Conference presented by haku
Running Industry Awards
Triathlon Industry Alliance
Triathlon Industry Conference
