AGENDA OVERIEW:
The Running Conference
presented by haku
Sunday 7th December
🗓️ TRC25: Sunday Opening Afternoon & Evening – Connect, Settle In, Get Ready
Full Agenda Link for SUNDAY HERE
🕜 2:00pm – 5:00pm | Arrival, Badge Collection & PUDS Exploration
📍 Burleigh Court – Business Lounge / Conference & Bar Area
Check in, grab your badge and lanyard (you willl need these for access at all times), and start your TRC25 journey. Coffee is on, conversations are already flowing.
Pop-Up Discovery Spaces (PUDS) are ready for you to explore.
This is your space to meet, reconnect and ease into The Running Conference presented by haku experience.
🕞 3:00pm – 5:00pm | RIA Members Business Networking – Powered by Sport in Mind and Running Industry Alliance (RIA)
📍 Burleigh Conference Room
A paced, energised and fun way to meet your fellow attendees. This session is focused, friendly and functional – helping you form connections across all parts of the running industry. Whether it’s your first TRC or you’re a regular, this is your chance to say hello and get to know who’s in the room.
☕ Not in a session? No problem. Grab a coffee in the bar area or head to your room to settle in after collecting your badge.
🎟️ Reminder: Badges and lanyards are required to access all TRC25 areas – please do collect them on arrival **important as must be worn at all times**
🕔 5:00pm – 6:00pm | Reset & Recharge
Time to head to your room, freshen up, and get set for the TRC25 Opening Evening Celebration.
🎉 6:00pm to 7:00pm | TRC25 Opening Celebration Evening
📍Burleigh Court
We start as we mean to go on – together. Join us for an evening of relaxed connection, great food and the official welcome to TRC25.
🍻 Welcome Reception with ERDINGER Alkoholfrei
📍Burleigh Bar
🎶 Let the conversations spark and the member community buzz begin.
🍽️ Informal Dinner with Running Industry Alliance (RIA), OOO and fellow members: Enjoy some great food and good industry chat with new and old friends. This is social networking at its best.
🌟 Outside of Ordinary bring Creative Assembly series to TRC25 - read more here.
💡Creative Assembly with Outside of Ordinary (OOO) starts from 7pm onwards: Part of OOO’s acclaimed “Creative Assembly” series, this evening will be tailored specifically to the business-to-business (B2B) running community. Taking place at Burleigh Court and exclusively for RIA Members attending the conference, the Creative Assembly will be sparking conversation, inspiration and connection, whilst showcasing the power of creativity in the sport and business of running.
🎤 Featuring short, punchy talks, the Creative Assembly at TRC25 will create space for RIA Members to reflect, share, and connect in a fresh and engaging way. Speakers will explore how creativity and storytelling can influence the running community, the evolution of running events, and the role of retail and brand experiences in shaping the culture and future of the sport 🤝.
🎶 After-Event: Social continues in Burleigh Bar
No pressure, no formalities – just time to catch up, make new connections and enjoy the evening.
🕙 11:00pm | First Evening Closes
We have got a big day ahead tomorrow. Get a good night’s rest – or carry on connecting in your own time.
🍸 Staying at Burleigh Court or The Link Hotel?
You will likely find others winding down in the bar areas – feel free to pull up a chair and keep the chat going, it is your running business space!
Monday 8th December
🗓️ TRC25: Monday Schedule – Content, Connection & Celebration
Full Agenda Link for MONDAY HERE
☀️ 6:15am – 7:15am | Early Run Session hosted by Altra and supported by Smartwool
📍Meet at 6:15am for a 6:30am start – headlamps provided to test by SILVA
Start your day the TRC25 way – together, outdoors, and in motion. All paces welcome. Register to take part and kick off the day with energy / **this activation is full**
🍳 7:00am – 8:45am | Breakfast & Social Networking
📍Burleigh Court
Breakfast and coffee is on, the conversation’s flowing. Fuel up, find your people - meet new people and get set for the day ahead.
Focus : Journey Through the B2B Running Ecosystem - At TRC25, we take attendees on a connected content journey through the entire running industry ecosystem - from runner behaviour to retail responses, from real-time research and data to the stories and technologies shaping the future. The aim is simple: equip every RIA Member with the insight and confidence to make more accurate business decisions in 2026.
**All TRC25 content takes places in TRC Conference Room, Burleigh Court**
🎤 9:00am – 12:30pm | Main Conference Session: The Marketplace
📍Burleigh Conference Room
Welcome to Monday’s deep dive – morning session focused on unlocking value, cultural growth, data, and forward-thinking insight. Hear from leading voices shaping the now and next of the running industry.
TRC25 Session 1 - Runners’ Habits & Market Direction (UK & USA)
TRC25 Session 2 - Participation & Market Trends (UK, Europe & USA)
🗣️ Expect:
Keynote speakers
Practical take-outs to apply learnings into your business and teams
Real-world case studies
Expert insight & research launches
Unmissable panels
📊 Highlights include:
National Running Report – first-look collab: RIA x England Athletics
The Mass Participation Pulse 2026 – RIA x Members x Massive - first-look
Global Running Culture Report - UK & Ireland exclusive deep dive - RIA x Redtorch
Fresh data, insights & future thinking across retail, events, charities, media, product, participation & more
Planning for 2026 and beyond – trends to know, ideas to act on - hear from leading voices from the UK, Ireland, Europe and International.
☕ 10:15am – 11:00am | Coffee & Social Fika Break hosted by AHOTU
🥗 12:30pm – 1:30pm | Lunch & Connection Time
📍Burleigh Court
Drop in, fuel up, and sit with someone new. Use the time to meet, connect, reflect and share
Visit the PUDS - Pop Up Discovery Spaces
TRC25 Session 3 - Audiences & Running Culture (UK)
🎙️ 1:30pm – 2:35pm | Audiences & Running Culture (UK)
📍Burleigh Conference Room
The heartbeat of our industry isn’t numbers – it’s people. This session explores how community, values, and culture are shaping the running world.
🔎 Featuring:
Running Culture
Brand and Event Stories
Youth and the Future of Running
👟 2:35pm – 5:30pm | Track Stars at TRC25
📍Trackside at Loughborough University
🎽 Hosted by Threshold Sports x krono:sports x RIA with ASICS, SportsShoes.com, Science in Sport (SiS) and My Race Reel.
Back by popular demand – it’s time to take it to the track. Whether you are racing, cheering or just showing up for the vibes, this high-energy team session is a TRC25 highlight.
📍 Expect:
Team Relay Races
SiS Fuelling Station
ASICS Try-Ons & SportsShoes.com
Camaraderie
Fun-First Ethos
🕔 Until 6:00pm | Free Time to Reset
Pause, reset, recharge – or reflect with others before the evening unfolds.
🍻 6:00pm – 7:00pm | Drinks Reception with ERDINGER Alkoholfrei and
🍽️ Dinner hosted by Running Industry Alliance (RIA)
📍Burleigh Bar
Raise a glass to a great day. Connect, chat and meet someone new.
Running Industry Alliance (RIA) and Triathlon Industry Alliance (TIA) Members come together for a multisport and multi-entertained evening!
🍽️ 7:00pm onwards | Evening Social ✨
🎉 Evening Theme: Let the Games Begin powered by haku and Scimitar
📍Burleigh Court
New friends to be made and a celebration of our collective energy.
Expect a relaxed atmosphere, a few surprises and a room full of running industry magic 🪄
🌙 11:00pm | Evening Closes
Or does it…?
🍸 Post-Event Informal Catch Ups
📍Burleigh Court & The Link Hotel Bars
Still going? You are not alone. These spaces are yours – stay as long as you like, keep chatting, and wind down in your own way.
Tuesday 9th December
🗓️ TRC25: Tuesday Schedule – Insight, Industry and Looking Ahead
Full Agenda Link for TUESDAY HERE
☀️ 6:15am – 7:15am | Early Run Session hosted by On
Includes brand try-ons, headlamps provided to test by Petzl, socks to keep - courtesy of Bridgedale.
Meet at 6:15am for a 6:30am start. Back by 7:15am.
📍 Location shared with registered attendees | **this activation is full**
Start strong on the final day. Join the crew for a morning shakeout with kit testing, fresh air, and great company. Runners of all paces welcome.
🍳 7:00am – 8:45am | Breakfast & Social Networking – Burleigh
Grab coffee, fuel up, and enjoy relaxed networking before the day begins.
Please vacate your table once finished – coffee continues in the bar area.
🎤 9:00am – 12:00pm | Sessions 4 & 5
TRC25 Session 4 Evolution - Stats, Progression, Science & Sport
TRC25 Session 5 - Challenges - Risks, Resilience & Change
📍 Burleigh Conference Room
The momentum continues with a mix of keynote speakers, expert panels, workshops, and roundtables. Topics span insight, innovation and what is next for the industry - future facing.
☕ 10:35am – 11:15am | Coffee & Social Fika Break hosted by AHOTU - A moment to recharge, chat, and connect. Ideal time to follow up with new contacts or find someone you have not yet met - last chance!
🥗 12:30pm – 1:30pm | Lunch – Burleigh
Choose what works for you:
– Sit-down lunch in Burleigh Court
– Grab-and-go lunch bag for those travelling / departing TRC25
🎤 1:30pm - 2:30pm | TRC Session 6
TRC25 Session 6 | Next Gen - Business Leadership
📍 Burleigh Conference Room
Panel discussions on a key industry topic
2:15pm Wrap up for TRC25
Coffee available in the bar area. You are welcome to use the space for the remainder of the afternoon to work, relax or have 1-1 meetings.
👟 2:30pm - 4:00pm | Event Organiser Channel Meeting - Private meeting by invite only, must be an RIA Member and organise Running Events - an invite email will be sent to you ahead of Tuesday.
🏁 4:00pm | TRC25 CONFERENCE Closes
Thank you for being part of this year’s event. See you in 2026 - dates announced!
🎉 Staying for the evening? Get ready...
🔒 TICKETED ACCESS | RUNNING INDUSTRY AWARDS LANYARDS ONLY
Running Industry Awards are coming up! This is a stand-alone event in partnership with RunEvents and England Athletics. Open to all RIA + TIA Members and Non-Members. Go to www.runningindustryawards.com for the full details and tickets.
NOTE: RIA and TIA Members receive 60% off Ticket Code - contact Membership for further details and request the code.