Triathlon Industry Conference
powered by GiveWheel #TIC25
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Triathlon Industry Conference powered by GiveWheel #TIC25
🚴♀️ The 2nd Triathlon Industry Conference powered by GiveWheel (TIC25) will take place on Monday 8th December 2025 at Burleigh Court, Loughborough University, UK in conjunction with The Running Conference.
Exclusively for Triathlon Industry Alliance (TIA) Members, TIC25 is a one-day, in-person gathering focused on connection, collaboration, and progress across the triathlon business sector.
Held alongside the well-established Running Industry Alliance (RIA) annual event, TIC25 attendees will also have the chance to connect with the broader running industry community onsite.
🏷️ Please note: Access to TIC25 requires the correct ticket and lanyard – no access will be granted without both.
🚀 Want to get involved? Join TIA and be part of shaping the future of the triathlon industry.
TIC25 Presenter
Annie Emmerson
Annie Emmerson is a 3x Olympic commentator for the BBC and a reporter/commentator for leading international triathlon event brand, supertri.
At TIC25 Annie will introduce speakers as well as host a series of panels for conference delegates, helping to bring to life the latest trends in the world of triathlon and multisport.
Monday 8th December
09:30am | Arrival at Burleigh Court, Conference Room 1
09:30am to 10:00 - Registration
Arrivals, registration and informal networking
10:00 - 10:30
Session 1 - Showcasing the multisport experience
Short intro to TIA’s mission to kick-off proceedings.
Intro panel session, with photo and video montage, showcasing the impact of the triathlon experience and the importance of connection.
Panel Speakers:
> Jack Schofield | Founder and Director, Two26 Photography
> Helen Webster | Editor, 220 Triathlon
10:30 - 11:30
Session 2 - Engaging with the audience
Conference presentations exploring how brands are successfully leveraging digital activation and social media, from TikTok to Instagram and beyond, to understand what resonates with athletes - not just in triathlon, also encompassing cycling, ultra running, gravel riding, fitness racing and more.
Following the presentations, the panel discussion will explore insights in more detail.
Presenters / Panel Speakers:
> Luke Howard | Founder and Director - Deffo Media
> Jo Redfern | Founder and CEO - Futrhood Media
> Aaron Wyn Nicholas | Manager, Global Social Media - The IRONMAN Group
11:30 - 12:15
Session 3 - Building the triathlon growth opportunity
Presentation and a panel session with key industry stakeholders, from the national governing body and beyond. Addressing growth areas for the sport and how to build participation among younger demographic groups.
Presenters / Panel Speakers:
> Amy Hall | Director of Community and Sport Development, British Triathlon Federation
> Charis Palmer-Smeaton | Head of Charity - The Brownlee Foundation
> Tim Don | Former Pro Triathlete
12:15 - 13:00
Session 4 - Workshops & networking
Audience breaks into small workshop groups to discuss challenges and opportunities across the multisport industry.
13:00 - 14:00
Lunch
Conversations continue over informal networking and lunch
14:00 - 14:45
Session 5 - An international perspective
Presentations on the scale of triathlon worldwide with learnings and input on international trends, as well as identifying challenges and opportunities for brand owners.
Presenters / Panel Speakers:
> Thom Richmond | CEO - Cal Tri Events
> Dean Jackson MBE | Founder and CEO - HUUB
> Linsey Carr | Head of Product & Revenue - Nirvana
14:45 - 15:30
Session 6 - Innovation
Presentations and a panel session with brand owners, retailers and coaching firms to uncover the latest product & service developments - from sports tech and the use of AI, through to cutting edge gear, and understanding purchasing drivers.
Presenters / Panel Speakers:
> Laura Devereux | Trade Partnerships Manager, Sigma Sports
> Charlie Hart | Co-Founder - GiveWheel
> Will Senior | Founder - My Tri Ranking
15:30 - 16:00
Coffee & networking
16:00 - 16:45
Session 7 - Where next for triathlon?
Building on the learnings from the day, incorporating workshop feedback presentations, with discussions on next steps to leverage growth across the triathlon industry.
16:45 - 17:00 and evening
Close and wrap up
Welcome to stay for evening dinner and industry celebrations “let the games begin” powered by haku and Scimitar.
Who’s Attending The Triathlon Conference powered by GiveWheel 2025 – and Why You Should Be There
The Triathlon Conference powered by GiveWheel, 8th December 2025 is set to bring together the leading minds, innovators, and game-changers from across the triathlon world. From elite event organisers and top-performing brands, to service providers, community leaders, and cutting-edge suppliers, this is the place where the industry comes together to share knowledge, spark collaboration, and shape the future of triathlon.
Why attend?
Connect with the industry’s best: Network with over 45+ leading organisations and influential decision-makers who are shaping triathlon in the UK and Europe.
Gain actionable insights: Hear from expert panels, workshops, and speakers covering everything from event innovation and brand building to athlete experience and community growth.
Discover future trends: Explore emerging opportunities, technology, and strategies to elevate your business and your events.
Be part of a collaborative community: Learn from peers, share experiences, and build relationships that last well beyond the conference.
Whether you’re looking to grow your business, learn from the leaders in Triathlon, or make meaningful connections with like-minded professionals, The Triathlon Conference 2025 is where it all happens.
Don’t miss your chance – join now and be part of the conversation shaping the future of Triathlon.
Who is attending Triathlon Industry Conference powered by GiveWheel?
Keep checking back in to see the latest attendees
leading up to the 8th December 2025.
