Where the Running Industry Meets
6th to 8th December 2026
Loughborough University
The Running Conference presented by haku (TRC26) brings together the people shaping the future of the running industry - across brands, retailers, events, communities, charities, services, suppliers, media, distributors, buying groups, NGB’s and more.
One industry. One place. Once a year.
✔ 500+ industry professionals
✔ Insight, data and future trends, speakers and panel discussions
✔ Meaningful connections that drive business - together
✔ Social networking and unique running based activations
✔ Safe space and inclusive business to business (B2B) environment
**REGISTRATION IS OPEN NOW**
Relive the Best Moments
and feel the positive energy from TRC25 - thank you everyone!
The Running Conference presented by haku (TRC26)
TRC26 is the 2026 edition of The Running Conference and the UK’s leading B2B running industry conference for Running Industry Alliance (RIA) Members.
A curated running industry ecosystem for decision-makers and future leaders, TRC26 brings together the UK, Ireland and global running industry to connect, collaborate and shape the future of the sport and business of running - together.
📍 6th to 8th December 2026
📍 Burleigh Court, Loughborough University, UK
Where the running industry comes together.
Insight. Collaboration. Networking. Business. Industry development.
What is TRC26?
TRC26 is a RIA Members-only business to business (B2B) conference designed exclusively for professionals working across the running industry.
TRC26 is not a trade show, exhibition or consumer event (B2C).
It is a curated environment where the industry comes together to share insight, build relationships and focus on the future of running.
TRC26 is shaped by the Running Industry Alliance (RIA) and built around four core pillars:
Membership
Events
Data & Insight
Industry development
Who is TRC26 for?
TRC26 brings together senior decision-makers and future leaders from across the running industry ecosystem.
Every attendee is a Running Industry Alliance (RIA) Member.
Attendees include:
Founders and CEOs
Senior leadership teams and executives
Brand directors and commercial teams
Retail buyers and category leaders
Event organisers and race directors
Community and participation leaders
Media and industry publishers
Charities and non-profits
Suppliers, services and technology providers
Buying groups and distributors
National Governing Bodies (NGBs)
Emerging leaders and rising talent across the industry
TRC26 is intentionally designed to connect established industry leadership with the next generation shaping what comes next.
Why TRC26 exists?
TRC26 exists to bring RIA Members and the running industry together in one place to share insight, strengthen relationships and help shape the future of the business of running.
It is where conversations become collaboration and partnerships created.
Where data becomes direction.
And where the industry aligns on what comes next.
Why attend TRC26?
TRC26 gives RIA Members access to:
First-look industry insight, research and data
High-value networking across the running ecosystem
Cross-sector collaboration across brands, retail, events, services, suppliers, communities, charity, media and more
Curated content focused on the future of running
Structured and informal networking across three days (6th to 8th December)
Industry activations and immersive experiences
Exclusive RIA Member-only discussions and sessions
Early access to RIA-led research, signals and intelligence
The experience
TRC26 combines conference content with real-world running industry experience.
Across three days, attendees can expect:
Keynotes and panel discussions
Roundtables and breakout sessions
Networking sessions and structured introductions
Early morning runs and movement sessions
Industry activations and partner experiences
Evening networking and social events
Data and insight launches
This is a working running industry environment — not a passive conference.
TIC26 (Running alongside TRC26)
Triathlon Industry Conference powered by GiveWheel (TIC26) runs alongside TRC26 on Monday 7th December 2026.
TIC26 is a dedicated one-day B2B conference for the triathlon industry, delivered in partnership with Triathlon Industry Alliance (TIA).
Together, TRC26 and TIC26 create a unique cross-sector multi-sport environment across the running and triathlon industries.
The ecosystem
TRC26 is part of a wider industry ecosystem led by Running Industry Alliance (RIA).
RIA brings together the running industry to connect, collaborate and support long-term industry growth through insight, membership, events and shared knowledge.
TRC26 is the flagship moment of that ecosystem.
Good to know
TRC26 is a Members-only event (RIA Membership required)
It is a business to business (B2B) conference, not open to the public
Accommodation is available onsite via exclusive member rates / booking links
All meals and refreshments are included in your TRC26 ticket
Free onsite parking is included
The event takes place across 6th to 8th December 2026
TRC is full every year and this the 5th conference
TRC26 is where the running industry comes together
A place for decision-makers, future leaders and the wider ecosystem to connect, share insight and shape the future of running > together.
A TRC26 ticket is guaranteed as part of your Running Industry Alliance (RIA) annual Membership
- not a RIA Member, apply here today -
**Registration for TRC26 is open now and TIC26 opens in June**
Your TRC26 ticket includes:
✅ An unrivalled opportunity to connect, collaborate and grow your business and industry connections
✅ Educational, informative and inspiring content, including:
Keynotes / Speakers
Panels / Fireside chats
Working group roundtables
Data, insights and research
Practical, business-led sessions
✅ Full hospitality, including mindfully chosen menus for
2 × Breakfast
2 × Lunch
2 × Dinner
✅ 2 × evening social networking events and drinks receptions, including:
Creative Assembly - hosted by Outside of Ordinary
Let the Games Begin (Again) - Round 2 The Game Expansion - hosted by haku and Scimitar
✅ Track Stars - The Return of the Track – our friendly, inclusive relay event on the athletics track
hosted by Threshold Sports, Krono:Sports and RIA
✅ Optional Early AM morning runs
Monday AM Run hosted
Tuesday AM Run hosted
✅ Free Onsite parking
✅ Coffee and tea throughout
✅ Product showcases, try-ons and brand activations
✅ Pop-Up Discovery Spaces (PUDS) & Podiums
✅ Event Organiser Meeting - extended for 2026(RIA Event Organiser Members only)
✅ A trusted, future-facing space for the running and triathlon industries to connect and thrive
✅ Collaborative industry evening on Monday night – Let The Games Begin Again is for Running Industry Alliance (RIA) and Triathlon Industry Alliance (TIA) members connection evening
✅ The popular Road to TRC26 email series for all registered attendees
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Triathlon Industry Conference powered by GiveWheel | #TIC26
Now firmly established, TIC26 returns for its third year pm Monday 8th December 2026, once again hosted at Burleigh Court with increased capacity and an enhanced experience, parallel to TRC26
Delivered by Triathlon Industry Alliance (TIA), TIC26 provides focused, sector-specific insight, fresh perspectives and valuable connections for professionals working across the triathlon industry.
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Powered by our Members.
Driven by Collaboration.
Ready for the Future.
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Why Meeting In-Person Continues to Matter at TRC26 & TIC26
“At a time of continued growth, change and opportunity across our industry, meeting in person matters more than ever. Coming together to collaborate, share insight and learn from one another remains essential to sustaining momentum and navigating what comes next - together.
The Running Conference presented by haku continues to be the trusted B2B home of the UK & Ireland running industry, with an ever-growing European and international reach. Now entering its fifth year, TRC26 reflects both the progress of the industry and the strength of the RIA Member community and ecosystem behind it.
Built by the industry, for the industry, TRC26 continues to evolve in line with what the industry and Members needs most: meaningful connection, practical insight and the space to think beyond the day-to-day. As our business community grows, so too does the opportunity to strengthen relationships, unlock new partnerships and create faster, more connected bridges across borders and sectors.
TRC26 isn’t just another conference. It’s where honest conversations happen, ideas take shape, partnerships are formed and the future of our industry is actively shaped. With every attendee being a Running Industry Alliance (RIA) and/or Triathlon Industry Association (TIA) Member, the conferences remain a trusted, professional and collaborative environment for meaningful business, connections and long-term industry progress.”
Rebecca (Becs) Richardson, Co-Founder and CEO - Connect with me on LinkedIn
Running Industry Alliance (RIA) & Triathlon Industry Alliance (TIA) Amplifying Voices,
Driving Focus & Purpose
Together we continue to grow
Together we break down barriers
Together we are heard as an amplified voice
Together we advance the sector
Together we make a difference faster
Who Is There?
Running Industry Alliance (RIA) Members from every corner of the running business arena - including Brands, Retailers, Events, Charities, Communities, Media, Distributors, Buying Groups, Service Providers, Suppliers, and NGBs - will be joining us at The Running Conference 2026 presented by haku.
This is your chance to connect with the beating heart of the Sports, Running, and Triathlon industries, gain exclusive access to insights and data, and grow your brand and business - all while enjoying great company and an unmatched social business networking atmosphere.
With attendees from the UK, Ireland, across Europe, and internationally, TRC26 continues to cement its position as the trusted environment to do business across borders.
Not a member yet? Apply for Running Industry Alliance (RIA) Membership today - one of our team will be in touch to welcome you on board, you can apply now here.
Triathlon Industry Conference powered by GiveWheel #TIC26 will take place on Monday 7th December 2026 at Loughborough University, UK, in conjunction with The Running Conference presented by haku.
Now in its third year, TIC26 is a dedicated one-day event exclusively for Triathlon Industry Alliance (TIA) Members. Held alongside the established annual Running Industry Alliance (RIA) members event – The Running Conference presented by haku (6th–8th December) – this unique crossover creates powerful opportunities to network not only within the triathlon sector, but also with the wider running industry onsite.
Whether you're returning or joining for the first time, don’t miss the chance to be part of the 3rd edition of the Triathlon Industry Conference – a day of connection, insight and action, for those shaping the future of the sport.
TIA Membership is open, apply now via the link below and a member of our team will be in touch.