🚴♀️ The 2nd Triathlon Industry Conference (TIC25) will take place on Monday 8th December 2025 at Burleigh Court, Loughborough University, UK, in conjunction with The Running Conference.
Exclusively for Triathlon Industry Association (TIA) members, TIC25 is a one-day, in-person gathering focused on connection, collaboration, and progress across the triathlon business sector.
Held alongside the well-established Running Industry Alliance (RIA) annual event, TIC25 attendees will also have the chance to connect with the broader running industry community onsite.
🏷️ Please note: Access to TIC25 requires the correct ticket and lanyard – no access will be granted without both.
🚀 Want to get involved? Join TIA and be part of shaping the future of the triathlon industry.
Triathlon Industry Conference #TIC25
TIC25 HOST Annie Emmerson
Annie Emmerson is a 3x Olympic commentator for the BBC and a reporter/commentator for leading international triathlon event brand, supertri.
At TIC25 Annie will introduce speakers as well as host a series of panels for conference delegates, helping to bring to life the latest trends in the world of triathlon and multisport.
Monday 8th December
09:30 - 10:00
Arrival at Burleigh Court, Conference Room 1
Registration and informal networking
10:00 - 10:45
Session 1 - Showcasing the triathlon experience
Intro panel session, with video montage, showcasing the impact of the triathlon experience and the importance of connection.
10:45 - 11:30
Session 2 - Audience insights
Conference presentation exploring how brands are successfully leveraging video and social media, from TikTok to Reddit to Instagram, to understand what resonates with athletes - not just in triathlon, also encompassing ultra running, gravel riding, HYROX and more. With video highlights, this is then followed by a panel of run and triathlon influencers to explore insights in more detail.
11:30 - 12:00
Session 3 - Building the triathlon growth opportunity
Presentation and a panel session with key industry stakeholders, from the national governing body and beyond. Addressing growth areas for the sport and how to build participation among younger demographic groups
12:00 - 13:00
Session 4 - Workshops
Audience breaks into small workshop groups in areas such as Events & Coaching, Fundraising, Commercial & Sponsorship.
13:00 - 14:00
Lunch
Conversations continue over informal networking and lunch
14:00 - 14:30
Session 5 - An international perspective
Presentations on the scale of triathlon worldwide with learnings and input from international race organisers, as well as opportunities through sport tourism.
14:30 - 15:30
Session 6 - Trending products & services
Presentations and a panel session with brand owners, retailers and coaching firms to uncover the latest product & service developments - from sports tech and the use of AI, through to cutting edge gear.
15:30 - 16:00
Coffee & networking
16:00 - 16:45
Session 7 - Where next for triathlon?
Workshop feedback presentations, and discussions on next steps to leverage growth across the triathlon industry.
16:45 - 17:00 and evening
Close and wrap up
Welcome to stay for evening dinner and industry celebrations “let the games begin”