About Triathlon Industry Alliance (TIA)

The organisation behind Triathlon Industry Conference (TIC) powered by GiveWheel.

Bringing the triathlon industry together. Connecting people, creating opportunities and supporting the future of multisport.

Triathlon Industry Conference powered by GiveWheel is organised by Triathlon Industry Alliance (TIA) > the independent, member-based trade organisation supporting the UK & Ireland triathlon industry, with connections across the wider global multisport community.

TIA exists to bring together the people, businesses and organisations that make triathlon happen.

From brands and retailers to events, coaches, clubs, governing bodies, charities, communities, media, suppliers and service providers, TIA creates a trusted environment where the industry can connect, collaborate, share knowledge and work together to grow the sport.

Our purpose is simple:

To collectively support our Members to strengthen the triathlon industry and create a more connected, sustainable and successful future for multisport.

A Connected Multisport Community

Triathlon is one of the world's most inspiring endurance sports.

Combining swimming, cycling and running, it challenges athletes of all abilities and creates communities built around participation, achievement, health and wellbeing.

Behind every athlete is a diverse ecosystem of organisations and people working together > from grassroots clubs and event organisers through to global brands and industry innovators.

TIA was created to bring that ecosystem closer together.

By connecting the industry, TIA helps create opportunities for collaboration, knowledge sharing and collective progress.

We believe the sport is stronger when the industry works together.

Bringing the Triathlon Ecosystem Together

TIA connects the full multisport landscape, including:

Brands
Retailers
Events & Race Organisers
Coaches & Training Providers
Clubs & Communities
Charities
Media
Services & Suppliers
Distributors & Buying Groups
NGBs & Industry Organisations

From independent businesses and passionate entrepreneurs through to established global organisations, TIA provides a platform for the industry to connect, collaborate and create new opportunities.

More Than Membership

TIA is more than a membership organisation.

It is a community built around relationships, collaboration and a shared commitment to supporting the future of triathlon and multisport.

Through our work, TIA provides:

Membership

A connected network of industry professionals and organisations, creating opportunities to collaborate, learn and build meaningful relationships.

Events

Industry gatherings that bring the multisport community together through connection, education, conversation and shared experiences.

Collaboration

A trusted environment where the industry can come together to discuss opportunities, challenges and the future direction of the sport.

Recognition

Celebrating the people, businesses and initiatives making a positive contribution to triathlon and the wider multisport community.

A Trusted Space for the Industry

At the heart of TIA is the belief that collaboration creates progress.

As an independent, member-led organisation, TIA provides a safe and trusted space for the industry to come together, share ideas and build partnerships.

Whether you are a global brand, independent retailer, event organiser, coach, club, supplier, service provider or growing business — TIA exists to help you connect, contribute and grow.

Triathlon Industry Conference powered by GiveWheel

The annual gathering of the triathlon industry

Triathlon Industry Conference is the annual meeting place for the TIA community and the wider multisport industry.

Bringing together leaders, innovators, event organisers, brands, retailers, coaches, communities and partners, TIC creates a unique opportunity for the industry to connect, learn and shape the future together.

TIC is a place to:

✓ Connect with industry peers
✓ Share knowledge and experiences
✓ Explore future opportunities
✓ Discuss the challenges and opportunities facing the sport
✓ Celebrate innovation and achievement
✓ Build relationships that strengthen multisport

Part of a Stronger Endurance Community

Triathlon Industry Alliance works closely alongside Running Industry Alliance (RIA), creating stronger connections across the wider endurance sports landscape.

Together, RIA and TIA provide a connected platform supporting the businesses, organisations and people who help more people experience, enjoy and benefit from endurance sport.

While each Alliance maintains its own identity and community, collaboration enables greater knowledge sharing, stronger relationships and more opportunities across the sector.

UK & Ireland Focused. Globally Connected.

TIA is proudly focused on supporting the UK & Ireland triathlon industry while connecting with the wider global multisport community.

As triathlon continues to evolve, new opportunities are emerging across participation, events, technology, health, wellbeing and community.

TIA exists to help the industry navigate that future — together.

Join the Community Supporting the Future of Triathlon

The future of triathlon will be shaped by collaboration.

Through Triathlon Industry Alliance and Triathlon Industry Conference, the industry has a place to connect, share, celebrate and create what comes next.

Powered by our Members. Driven by collaboration. Supporting the future of multisport.

Visit www.triathlonindustryalliance.com (TIA) website to find out more or apply to join TIA today below.