ABOUT TRIATHLON INDUSTRY CONFERENCE POWERED BY GIVEWHEEL #TIC26
Where the Triathlon Industry Meets
The Triathlon Industry Conference (TIC) is a meeting point for the people, organisations and businesses shaping the future of triathlon across the UK & Ireland and beyond.
Delivered by Triathlon Industry Alliance (TIA), TIC brings together the people who make the sport happen — from brands, retailers and event organisers to governing bodies, clubs, coaches, charities, communities, media, distributors, suppliers and service providers.
One sport. One industry. One place to move forward, together.
Triathlon Industry Conference powered by GiveWheel creates space for the triathlon industry to connect, share knowledge, explore opportunities and build relationships that help the sport and its businesses thrive.
Welcome to #TIC26
TIC26 takes place on Monday 7th December 2026, alongside The Running Conference presented by haku, bringing the running and triathlon industries together through a shared commitment to participation sport, collaboration and industry development.
With its own identity, agenda and focus, TIC provides a dedicated space for the triathlon community to come together, consider the opportunities and challenges facing the sport, and explore what comes next.
Powered by GiveWheel, TIC26 is built around the belief that stronger connections, shared knowledge and collective ambition can help create a stronger future for triathlon.
What TIC is (and what it isn’t)
TIC is more than a traditional conference.
It is a focused, connected and collaborative B2B experience designed for the triathlon industry.
It is about creating the right environment for meaningful conversations, fresh perspectives and practical opportunities > bringing together people who might not otherwise have the chance to connect, learn from one another or work together.
Everything has a purpose:
The people in the room — bringing together different perspectives from across the triathlon ecosystem.
The conversations that happen — creating space for honest discussion, shared challenges and new ideas.
The knowledge that is shared — helping the industry understand change, explore opportunities and make informed decisions.
The connections that continue — building relationships and collaborations that extend beyond the conference itself.
It is not about being in the room for the sake of it. It is about making the time count > for your organisation, for the industry and for the future of the sport.
Why TIC exists
Triathlon brings together participation, performance, endurance, community and commercial opportunity. Behind the sport is a diverse ecosystem of organisations and people, all contributing to its growth and development.
TIC exists to bring that ecosystem closer together.
To:
Share knowledge, insight and experience.
Strengthen relationships across the triathlon industry.
Understand the opportunities and challenges shaping the sport.
Encourage collaboration between businesses, organisations and communities.
Support better decision-making and new ways of working.
Help grow participation, strengthen the industry and create a sustainable future for triathlon.
At its core, TIC is about creating a stronger, more connected and better-informed triathlon industry — one that can achieve more by working together.
What happens at TIC
TIC brings together industry insight, discussion, networking and opportunities to connect with the people shaping the future of triathlon.
At TIC26, you can expect:
Industry insight and perspectives > exploring the issues, trends and opportunities that matter to triathlon.
Speaker sessions and panel discussions > bringing different voices together to share experience and challenge thinking.
Business networking > connecting with organisations, decision-makers and potential collaborators from across the industry.
Cross-industry connections > creating opportunities to learn from the wider participation sport ecosystem.
Shared learning and discussion > encouraging new ideas, practical thinking and conversations that can lead to action.
Because the value of TIC is not limited to the time spent in the conference room. It is also about the introductions made, the ideas exchanged and the opportunities that develop long after the event.
Who attends
TIC is for the people and organisations invested in the future of triathlon, including:
Brands and commercial partners.
Retailers and distributors.
Event organisers and race operators.
National Governing Bodies and sports organisations.
Clubs, coaches and participation communities.
Charities and organisations supporting health and wellbeing.
Media, marketing and communications.
Technology, data and service providers.
Suppliers, consultants and other businesses supporting the sport.
Whether you are growing a business, delivering events, supporting athletes, developing participation or helping shape the direction of the sport, TIC offers an opportunity to connect with the wider triathlon ecosystem.
Part of something bigger
TIC is delivered by Triathlon Industry Alliance (TIA), the industry alliance connecting organisations and businesses across the triathlon sector.
Through membership, events and collaboration, TIA works to create a stronger industry by bringing people together, encouraging shared learning and helping unlock opportunities for growth.
TIC sits alongside The Running Conference presented by haku, delivered by Running Industry Alliance (RIA). Together, these conferences create opportunities for the running and triathlon industries to connect, share perspectives and explore common challenges across participation sport.
While each conference has its own identity and industry focus, both share a belief in the value of bringing the right people together in a trusted, collaborative environment.
Different sports. Shared challenges. Collective opportunity.
Looking ahead
The future of triathlon depends on the strength of its people, organisations and wider ecosystem.
As the sport evolves, TIC provides an opportunity to step back, look at the bigger picture, learn from others and consider how the industry can move forward together.
Our ambition is to:
Strengthen connections across the triathlon ecosystem.
Encourage collaboration and shared ambition.
Support the businesses and organisations that make the sport possible.
Help create opportunities for growth and participation.
Build a stronger, more sustainable future for triathlon.
TIC is part of an ongoing journey > shaped by the people involved, the conversations we have and the collective ambition to make a positive difference.
Be part of it
If you work in, support or are invested in the future of triathlon, TIC is an opportunity to connect with your industry, share perspectives and be part of the conversation about what comes next.
Join the Triathlon Industry Alliance and be part of the community helping to shape the future of triathlon.