TRC26 Experience

At TRC26, we take attendees on a connected journey through every part of the running industry ecosystem > from participation trends and consumer behaviour to retail evolution, technology, innovation, leadership and the future of our industry.

Every part of the programme is designed with one purpose: to equip RIA Members with the knowledge, confidence, connections and practical insight to make better business decisions in 2027 and beyond.

But TRC26 is much more than a conference.

It is the annual meeting place for the UK & Ireland running industry.

Where leaders meet.

Where partnerships begin.

Where ideas are challenged.

Where opportunities emerge.

Where business gets done.

We bring together the right mix of members, partners, industry leaders, innovators and decision-makers to create an environment where meaningful relationships develop naturally and collaborations continue long after the event.

The TRC26 Experience

Market Trends & Runner Behaviour

Understanding how participation is evolving, what influences purchasing decisions, changing consumer expectations and where future opportunities lie across the running market.

Retail Evolution & Commercial Growth

How retailers, brands and partners are responding to changing customer behaviour, omnichannel expectations, innovation and an increasingly competitive marketplace.

Industry Intelligence & Market Insights

Exploring emerging trends, benchmarking, expert perspectives and market developments to help members better understand today's environment and prepare for what's next.

Innovation, Technology & AI

Exploring the practical application of artificial intelligence, digital innovation and emerging technologies across retail, events, marketing, customer engagement and business operations.

Brands, Events, Communities & Storytelling

How authentic storytelling, partnerships and collaboration are building stronger brands, creating deeper engagement and inspiring more people to run.

Leadership, Investment & Business Growth

Learning from industry leaders, entrepreneurs and innovators as they share experiences around growth, resilience, partnerships, investment and the future of business within running.

Sustainability, Inclusion & Social Impact

Showcasing initiatives that are making running more accessible, inclusive and sustainable while demonstrating the wider positive impact our industry can have on society.

The Future of Running

Looking beyond today's market to explore the ideas, technologies, partnerships and opportunities that will shape the next decade of running.

Designed for the Whole Running Industry

Every discussion, workshop, panel and networking opportunity has been developed to deliver value across all ten RIA member channels:

• Brands

• Retailers

• Buying Groups & Distributors

• Events

• Charities

• Communities

• Media

• National Governing Bodies

• Service Providers

• Suppliers

Whether you're launching a new product, growing participation, expanding your business, strengthening partnerships or preparing for future market change, TRC26 is designed to help you make better-informed decisions.

More Than a Conference

TRC26 is where conversations become collaborations.

Where introductions become partnerships.

Where insight becomes action.

Where businesses discover new opportunities.

Where the running industry comes together to shape its future.

The RIA Difference

Independent
Championing the interests of the UK & Ireland running industry.

Collaborative
Bringing together the people, organisations and ideas shaping the future of running.

Insight-Led
Providing trusted perspectives to help members make informed commercial decisions.

Business Focused
Creating opportunities for organisations to connect, collaborate and grow.

Future Facing
Exploring the trends, innovation and leadership shaping tomorrow's running industry.

Connected
One industry. One annual gathering. Endless opportunities.

TRC26

The Annual Gathering of the UK & Ireland Running Industry.

Where Business Happens.

Where the Future of Running Takes Shape.