haku returns as Presented by Partner for The Running Conference 2026
The Running Conference is delighted to announce that haku, the global leader in endurance management technology, will once again be the title sponsor for the UK’s leading business-to-business running industry event (B2B).
Now in its 5th edition, The Running Conference presented by haku (TRC26) will take place from 6th–8th December 2026 at Burleigh Court, Loughborough University, bringing together industry leaders from brands, retail, events, charity, community, media, NGBs, service providers, suppliers, and buying groups for a dedicated running industry conference focused on learning, inspiration, connection, and networking - preparing for the year ahead with 360-degree combined industry knowledge.
haku’s return as presenting partner underscores its ongoing commitment to the running community and to driving innovation across the sector. As an all-in-one platform for endurance events, haku goes far beyond registration, supporting every stage of the event lifecycle, including membership management, fundraising, e-commerce, marketing, and more. By helping event organisers, race directors, and their teams reduce administrative workload, improve participant experiences, and increase profitability, haku continues to set the standard for modern event technology.
Becs Richardson, CEO of Running Industry Alliance (RIA), said: "We’re thrilled to welcome haku back as our presenting partner. Their technology and expertise in event registration and management help us deliver a smooth, engaging experience for everyone attending. Most importantly, we really enjoy working with haku and ensuring, through their support, that we keep ticket prices accessible for RIA Members, making it easier for more people across the running industry to join, learn, connect, and grow - together."
Jackie Levi, Chief Strategy Officer of haku, said: “We’re excited to continue our partnership with Running Industry Alliance and to support The Running Conference once again in 2026. The event plays an important role in bringing the industry together for meaningful conversations, shared learning, and new opportunities for growth. At haku, we believe technology can do far more than power registrations. It can help organisations operate more efficiently, create better experiences, and unlock new ways to grow and engage their communities. We’re proud to support an event that helps move the running industry forward.”
The Running Conference presented by haku offers a packed agenda including keynote sessions, panels, workshops, roundtables, early morning runs, and networking evenings - all designed to inspire collaboration and innovation across the running industry. TRC26 is the biggest annual in-person event for Members of Running Industry Alliance, and anyone wanting to join RIA and attend TRC26 should apply to become a member asap.
Full event details are available at www.therunningconference.com , with registration planned to open at the end of April.
About haku
haku is the global leader in endurance management technology. Its all-in-one platform for endurance events goes far beyond registrations to manage every part of the event lifecycle, memberships, fundraising, e-commerce, marketing, and more. With haku event organizers, race directors, and their teams can cut out busy-work, deliver a better experience, and generate more profit. It brings everything together in one intuitive solution. With the industry’s only native CRM, innovative AI capabilities baked in, and a powerful suite of capabilities, haku unlocks the full potential of your data, driving revenue growth beyond registrations, increasing efficiency, and enabling smarter, data-driven decisions. Fully customizable, scalable and built for security, haku adapts to your workflow so you can focus on what matters most: running a successful event.
To learn more about haku’s platform and solutions for endurance events, visit the haku website .
www.therunningconference.com
