TRC25: Journey Through the B2B Running Ecosystem
The Running Conference presented by haku 2025 - The Annual Business (B2B) Conference for RIA Members, 7th to 9th December 2025 #TRC25
TRC25 will take attendees on a connected content journey across the full running industry ecosystem - from evolving runner behaviour to the retail and event responses shaping tomorrow, from real-time data and research to the stories, technologies, and innovations defining what comes next.
We empower our members to drive the running industry forwards, together
The aim is simple:
To equip every RIA Member with the insight, confidence, and connections to make smarter business decisions in 2026.
TRC25 Content Will Span:
Session 1 - Runners’ Habits & Market Direction (UK & USA)
Session 2 - Participation & Market Trends (UK, Europe & USA)
Session 3 - Audiences & Running Culture (UK)
Session 4 - Evolution: Stats, Progression, Science & Sport
Session 5 - Challenges: Risks, Resilience & Change
Session 6 - NextGen: Business Leadership
But TRC25 is more than content.
It’s where business happens naturally.
We work intentionally to bring the right members, partners, and decision-makers into the room - creating an environment and activations where meaningful conversations, collaborations, and member-to-member deals can develop organically.
Supporting All Ten RIA Member Channels
TRC25 content is designed to be relevant, applicable, and actionable for every channel within RIA’s running ecosystem:
Brands • Retailers • Events • Charities • Media • Communities • NGBs • Services • Suppliers • Buying Groups & Distributors
Every session, speaker, and panel is directly connected to real business challenges, legislation changes and opportunities - helping members stay informed, aligned, and prepared to make confident strategic decisions.
A 360° Insight Experience
Attendees will experience first-look data, research, and insight created through RIA’s collaborative working model - connecting members, partners, and the wider running industry community.
This reinforces exactly why - TRC25 is the place where business naturally happens - RIA is the connector, the honest broker and facilitator - a safe business space is generated where we all come together.
RIA’s Approach
Collaborative - RIA × Members co-creating insight and action
360-Degree - Covering every corner of the running ecosystem
Action-Oriented - Turning information into confident business decisions
Future-Facing - Helping members plan for 2026 and beyond
About TRC25
The Running Conference presented by haku (TRC25) is the flagship annual members’ conference of Running Industry Alliance (RIA).
📅 7th–9th December 2025
📍 Burleigh Court, Loughborough University
A curated, boutique B2B gathering for leaders across running, triathlon, and endurance sport, featuring:
A key theme for 2025: Shaping the future of running - together
More info: www.therunningconference.com
RIA Membership will open from the 15th January 2026 - apply here ahead: www.runningindustryalliance.com/membership
Our Family of Websites include:
> Running Industry Alliance: www.runningindustryalliance.com
> The Running Conference presented by haku www.therunningconference.com
> Triathlon Industry Alliance: www.triathlonindustryalliance.com including Triathlon Industry Conference powered by GiveWheel
> Running Industry Awards: www.runningindustryawards.com
