Road to TRC26 begins!
More Than a Conference The Annual Gathering of the UK & Ireland Running Industry
The Running Conference presented by haku (TRC26) is more than a conference or event. It is where the UK & Ireland running industry comes together to connect, collaborate, share insight and shape the future of our sector > with a global perspective and influence.
Welcome to Road to TRC26 > a new series exploring the conversations, trends, people and ideas that will shape this year’s gathering of the running industry.
The running industry has always been built on movement.
Movement of people.
Movement of ideas.
Movement of innovation.
Movement across communities, businesses and borders.
Today, that movement is happening faster than ever.
Consumer expectations are evolving. Participation continues to change. Retail is adapting. Technology is transforming how we understand and engage runners. Brands, events, charities and communities are finding new ways to inspire more people to move.
Across every part of our industry, there are opportunities ahead but also challenges that require collaboration, shared insight and a collective approach.
That is why The Running Conference (TRC26) exists.
Created by the Running Industry Alliance (RIA), TRC26 is the annual gathering place for the UK & Ireland running industry and RIA Members.
A place where the organisations shaping running today come together to share knowledge, build partnerships and create opportunities.
While proudly rooted in the UK & Ireland, TRC26 reflects the international nature of our industry > welcoming global perspectives, international organisations and ideas from across the world that can help inform, inspire and strengthen our market.
A Trusted Environment for the Industry
At the heart of TRC is something fundamental: creating the right environment for meaningful conversations.
TRC provides a trusted, open and collaborative space where RIA Members, partners and industry colleagues can come together to share experiences, discuss challenges, explore opportunities and build relationships.
It is a place where businesses can speak openly, ask questions, learn from each other and collaborate for the benefit of the wider running ecosystem.
Different perspectives are welcomed.
Different experiences are valued.
The focus is always on moving the industry forward together.
Because the future of running will not be shaped by one organisation, one sector or one market.
It will be shaped by collaboration.
Connecting the UK & Ireland Running Ecosystem
TRC26 brings together every part of the running industry with RIA Members from the channels of:
Brands
Retailers
Buying Groups & Distributors
Events
Charities
Communities
Media
National Governing Bodies
Service Providers
Suppliers
Together, these organisations represent the complete running ecosystem across the UK & Ireland.
Alongside this, TRC provides a platform for international businesses and leaders to connect with one of the world’s most dynamic running markets, sharing insight, innovation and experience that can benefit the wider industry.
Exploring the Future of Running
The TRC26 experience will explore the key themes shaping our industry, including:
Market Trends & Runner Behaviour
Understanding how runners are changing, what influences decisions and where future opportunities are emerging.
Retail Evolution & Commercial Growth
Exploring how businesses are responding to new customer expectations, changing buying behaviours and market pressures.
Industry Intelligence & Market Insights
Sharing perspectives, research and expert analysis to help organisations better understand the opportunities and challenges ahead.
Innovation, Technology & AI
Exploring how technology is changing the way we create products, engage communities, operate businesses and connect with runners.
Leadership, Investment & Business Growth
Learning from those building, scaling and transforming businesses within the running ecosystem.
Sustainability, Inclusion & Social Impact
Understanding how our industry can continue to create positive change for people, communities and the planet.
The Future of Running
Looking ahead to the ideas, partnerships and innovations that will define the next generation of running.
Where Business Happens
Some of the most valuable moments at TRC happen outside the sessions.
The conversation over coffee.
The introduction that leads to a partnership.
The idea shared between different parts of the ecosystem.
The connection that creates a new opportunity.
TRC26 creates the environment for these moments to happen naturally.
Because bringing the right people together creates opportunities that cannot always be planned.
The Road to TRC26
Over the coming months, Road to TRC26 will share more about the themes, people and ideas shaping this year’s event.
We will explore the trends influencing our industry, highlight the organisations driving change and share the conversations that will help define the future of running.
From the UK & Ireland to the wider global running community, TRC26 represents the strength, ambition and opportunity of our industry.
Together, we can continue to build a stronger, more connected and more future-focused running ecosystem.
TRC26
The Annual Gathering of the UK & Ireland Running Industry.
Rooted Locally. Connected Globally.
Where Business Happens.
Where the Future of Running Takes Shape.
The Running Conference presented by haku > overview agenda
www.therunningconference.com
Running Industry Alliance (RIA)
www.runningindustryalliance.com
Want to attend TRC26? Join Running Industry Alliance (RIA) today > Find out more about and apply to join now HERE.
