TRC25 Announces Official PUDS & Podiums
Delighted to unveil the confirmed Pop-Up Discovery Spaces (PUDS) and Podiums for The Running Conference presented by haku #TRC25 - a three-day members conference designed to inspire, connect, educate, and elevate the running industry across the UK, Europe, and beyond.
Returning for 2025, the Pop-Up Discovery Spaces = PUDS format has become a standout feature of the event, offering interactive, product-first environments where members can explore innovation, test solutions, and connect with partners in a relaxed, highly engaging format. Alongside the PUDS, Podiums provide the spotlight for product showcases including new stand designs for retail use.
For TRC25, we are proud to confirm an exceptional line-up of PUDS partners who will be bringing energy, expertise, and standout experiences to The Running Conference floor.
PUDS AT TRC25
haku – Presenting Partner of The Running Conference TRC25
Scimitar – Clothing and Brand Partner TRC25
Sportograf – Photography Partner TRC25
World’s Sports Group | AHOTU – Global Partner TRC25
TRACX – Global & App Partner TRC25
Science in Sport (SiS) – Sports Nutrition Partner TRC25
FootBalance
Ochy
Citrus-Lime
Badges & Medals
TicketSocket
PTP
These organisations will deliver interactive discovery setups in Burleigh Court TRC25 conference room, offering hands-on experience, brand insights, digital demos, product interactions and networking opportunities throughout all three days of TRC25.
PODIUM PARTNERS – TRC25
HETTAS - product launch into the UK
Muscle Mechanics
Runr - new retail display
Dynafit
iTAB
Open Tracking
A Connected Experience for RIA Members x Running Industry
Kicking off on 7th December, TRC25 brings together brands, retailers, event organisers, services, communities, media, partners, NGBs and industry leaders for three days of high-value activity and in-person meetings including:
Speaker-led and panel sessions
Roundtable workshops
Early morning runs & demos - Monday AM & Tuesday AM
Track Stars - Monday PM
Innovation features- PUDS & Podiums
Informal and formal networking - Business Networking & new Social Events on Sunday and Monday evening
Running Industry Awards (separate, ticketed event)
The confirmed PUDS and Podiums set the stage for another elevated TRC experience, providing attendees with the opportunity to explore industry-leading solutions, meet partners, and engage with brands driving momentum across the running landscape.
Rebecca Richardson, Co-Founder & CEO, Running Industry Alliance:
“The PUDS and Podiums do make TRC special — curated spaces that encourage discovery, connection, innovation and where meaningful partnerships can be made. We are excited to welcome such a strong group of partners to TRC25 and to showcase innovation in action across the industry.”
TRC25 is not just an event…
It’s a step forward in your professional journey and a chance to meet fellow RIA Member face to face - whilst planning for the future 🚀
About TRC25
The Running Conference presented by haku (TRC25) is the flagship annual members’ conference of Running Industry Alliance (RIA).
📅 7th–9th December 2025
📍 Burleigh Court, Loughborough University
A curated, boutique B2B gathering for leaders across running, triathlon, and endurance sport, featuring:
A key theme for 2025: Shaping the future of running - together
More info: www.therunningconference.com
RIA Membership will open from the 15th January 2026 - apply here ahead: www.runningindustryalliance.com/membership
Our Family of Websites include:
> Running Industry Alliance: www.runningindustryalliance.com
> The Running Conference presented by haku www.therunningconference.com
> Triathlon Industry Alliance: www.triathlonindustryalliance.com including Triathlon Industry Conference powered by GiveWheel
> Running Industry Awards: www.runningindustryawards.com
