Fri 22 Mar 2024 TRC News

haku returns as Presenting Partner for The Running Conference 2024


Running Industry Alliance (RIA) has unveiled that haku is back for a second year as Presenting Partner for The Running Conference 2024, which will be known as “The Running Conference presented by haku”.

The Running Conference 2024 #TRC24 is the annual conference for members of Running Industry Alliance (RIA) and the 2024 edition takes place from 8th to 10th December 2024 at Loughborough University, UK.

haku offers a comprehensive, all-in-one technology ecosystem designed for events of all sizes. Its platform is engineered to increase revenue and reduce operational costs, ensuring a seamless experience for everyone involved, from vendors and sponsors to volunteers and event organisers. haku’s “Stronger Together” aligns in perfect harmony with Running Industry Alliance’s “Together we are stronger” ethos, highlighting the importance of connections and collaborations for both parties.

The Running Conference 2024 presented by haku is the largest annual RIA Member in-person meet up and features content specifically and purposely curated for RIA Members based on topics that are relevant, timely, and impactful for the sport and business of Running.

The content will follow on from topics and conversations in 2023, and will focus on the areas of The Market Place; Diversity, Equity, Inclusion and Belonging (DEIB); Health and Wellbeing; Research, Data and Insights; Sustainability and Future; with a mix of speakers, panels, workshops, round table discussions, activations, celebrations and plenty of industry (B2B) networking.

The organisers have confirmed that some new elements will be introduced for 2024, and the opportunities to network and make new connections will be increased further. 

Rebecca Richardson, Lead of The Running Conference, commented: “We are very happy to welcome haku back as the Presenting Partner for The Running Conference 2024. It’s been a real pleasure working with the team at haku over the last year, and it was great to welcome them to Loughborough last December. Technology is changing and the landscape is evolving constantly, and we love how passionate haku is about the ‘stronger together’ ethos and moving forward together as a connected industry. We are looking forward to continuing this successful partnership.”

Jackie Levi, Co-Founder and Chief Strategy Officer at haku, commented: At haku, we're passionate about revolutionizing the way professionals in the industry scale new heights, fueled by our leading-edge technology designed to boost revenue, reduce expenses, and enhance operational efficiency for event organizers. Collaborating with RIA on The Running Conference for another year is a testament to our unwavering commitment to not just growth and success but to redefining excellence in event management across the globe.” 

Running Industry Alliance (RIA) membership applications for 2024 are open, and anyone who wants to apply to join RIA and attend TRC24 should complete the application form or contact .

For further details about Running Industry Alliance, membership and all other info please go to and follow the LinkedIn open company page, and check out this website for The Running Conference 2024 information.


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