TRC25 Announces Official PUDS & Podiums

Written By Running Industry Alliance

Delighted to announce the confirmed Pop-Up Discovery Spaces (PUDS) and Podiums for The Running Conference 2025 (TRC25) - a three-day gathering designed to inspire, connect, educate, and elevate the running industry across the UK, Europe, and beyond.

Returning for 2025, the PUDS format has become a standout feature of the event, offering interactive, product-first environments where members can explore innovation, test solutions, and connect with partners in a relaxed, highly engaging format. Alongside them, Podiums provide the spotlight for product showcases and hero launches.

For TRC25, we are proud to confirm an exceptional lineup of partners who will be bringing energy, expertise, and standout experiences to The Running Conference floor.

PUDS AT TRC25

  • haku – Presenting Partner of The Running Conference

  • Scimitar – Clothing and Brand Partner

  • Sportograf – Photography Partner

  • AHOTU – Global Partner

  • TRACX – Global & App Partner

  • Science in Sport (SiS) – Sports Nutrition Partner

  • FootBalance

  • Ochy

  • Citrus Lime

  • Badges & Medals

  • TicketSocket

  • PTP

These organisations will deliver interactive discovery setups in Burleigh Court TRC conference room, offering hands-on experience, brand insights, digital demos, product interactions and networking opportunities throughout all three days of TRC25.

PODIUM PARTNERS – TRC25

  • HETTAS

  • Bridgedale

  • On

  • Dynafit

A Connected Experience for the Running Industry

Kicking off on 7th December, TRC25 brings together brands, retailers, event organisers, services, communities, media, partners, and industry leaders for three days of high-value activity and in person meetings including:

  • speaker-led and panel sessions

  • roundtables and workshops

  • early morning runs and track stars

  • innovation features

  • informal and formal networking

  • PUDS and Podiums

  • Running Industry Awards (separate, ticketed event)

The confirmed PUDS and Podiums set the stage for an elevated TRC experience, providing attendees with the opportunity to explore industry-leading solutions, meet partners, and engage with brands driving momentum across the running landscape.

Rebecca Richardson, Co-Founder & CEO, Running Industry Alliance:
“The PUDS and Podiums are at the heart of what makes TRC special — curated spaces that encourage discovery, connection, and meaningful partnership. We are excited to welcome such a strong group of partners to TRC25 and to showcase innovation in action across the industry.”

Running Industry Alliance
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